When most people hear the words “annual report” they probably want to fall asleep. I don’t think that way. I see annual reports as a creative challenge to make something that serves as a clear explanation of the organization’s work over the past year and to showcase the brand’s aesthetic in a new and innovative way.
Read MoreThis microsite served as a portal for all donors and fundraisers interested in giving during Pencils of Promise's holiday drive, Season of Promise. The campaign needed to reimagining from previous years when building schools was the primary goal. Instead, we shifted to emphasizing the holistic education of a student. The campaign raised over $1.7M in just two months.
Read MoreBrooklyn Craft Company is a boutique arts and crafting shop and education center based in Greenpoint, Brooklyn. Working with their existing brand elements, I provided design work around the launch of their online Shopify store, crafted email templates for promotion, and created a customizable booklet for craft how-tos.
Read MoreCouture for Cause is a newly launched non-profit organization driving positive change through fashion and inspire every woman to realize her highest self. Working directly with the founder, I designed their complete brand identity and created a custom Squarespace website for launching the initiative.
Read MoreEvery summer, the Leadership Council of Pencils of Promise throws its annual fundraiser. Celebrating its 9th year, the party needed a brand update to continue to attract attendees so I created a new visual identity and website design for the event.
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